About VK

Before I started my business, I worked in a referral manager role within several large social care companies.

It was my responsibility to ensure every new client went from referral to admission as smoothly and quickly as possible. To do that I would continually review the client journey to ensure it was a positive experience, and that internally we had the processes to manage it efficiently.

Over nearly 8 years, I constantly reviewed what was working well (and not so well) so we could deliver a better experience for our clients. As a person who thrives on process, I successfully implemented multi-site client referral processes within two separate companies.

Today I use my knowledge and experience to support small businesses to develop their own customer journey and business processes so they can grow effectively and consistently.

Before I started my business, I worked in a referral manager role within several large social care companies .

It was my responsibility to ensure every new client went from referral to admission as smoothly and quickly as possible. To do that I would continually review the client journey to ensure it was a positive experience, and that internally we had the processes to manage the journey.

Over nearly 8 years, I constantly reviewed what was working well (and not so well) so we could deliver a better experience for our clients. As a person who thrives on process, I successfully implemented multi-site client referral processes within two separate companies.

Today I use my knowledge and experience to support businesses to develop their own customer journey and business processes so they can grow effectively and consistently.

My style

I am a classic completer-finisher. Give me a task and I will not give up until it is done. I have always had the ability to see the bigger picture, which is why I take the time to get to know my clients, their customers and their business goals. I am a big believer in the power of a good process.

About me

I live in Cheshire with my husband Rick. We are both outdoor people and love to head to the Peak District in our VW Camper van for weekends of walking and country pubs.

Friends put me down as a good listener and genuinely interested in what they have to say (without judgement), and it’s my listening skills which help me to fully understand my clients.

I also love running to reset my body and mind; that means I can eat more cake too!

Connect with me on Linkedin

My Mission for 2023

My mission is to help tired small business owners.

I am looking for 100 small business owners who are tired of running the business out of their head. Relying on memory for everything has depleted their energy levels. They fear they are one bad customer review away from the wheels falling off.

My aim is to turn the tide on business owners getting in their own way (a common tangle when ‘you’ are your business).

I am here to prevent the 14% of business that fail every year because they ignore their customers and the 5% that get burned out.

They have got this far on blood, sweat and tears and there is no giving up now.

So how do I help?

I am a small business owner too and I get it. The roller coaster is not a tummy flipping, joyous ride all the time. I am bringing all I know to the courageous small business owner. I give them the headspace to think of their business in a step-by-step way; a process.

Put simply, that process is the customer journey process; the steps your customers take when they buy from you. By mapping out the steps your customers take and analysing what works well and not so well, they can start to feel clearer. Regularly I hear that small business owners are piecing it together behind the scenes and no one customer has the same experience as the last. Well this is because neither you or the customer knows what the process is.

Click here to see how I can help

“Over the past month Veronica and I have been working together to implement our very first CRM. Veronica has made the whole process seamless. From our inital conversation, through the customer journey and setting up our bespoke system, Veronica has completely understood our business and how we work. The guidance Veronica has given us to ensure we understand how to use the CRM and style it to our needs has meant that we have instantly been able to use the system and start seeing the advantages of it right from the start. I would not hesitate to recommend Veronica to anyone who is thinking about getting a CRM.”

“I had been wanting a CRM for some time to better keep track of referrals given and received within my networking groups, and also for tracking my own leads and prospects and measuring conversion. The support Veronica has provided to me however has been so much more than a bespoke, already indispensable, CRM. Veronica has helped me map my customer journey, implement other software and processes (which will enhance the client experience) articulate my values and those of the clients I most love working. She has given me easy but invaluable time and diary management tips and possibly the greatest takeaway, the insistence that I include in my diary an afternoon off for myself. I would highly recommend Veronica”

“I recently had the pleasure of working with Veronica to bring me up to speed on exactly what I should be doing with my CRM. I had sourced a system and been diligent with the initial setup but wasn’t using it to its maximum potential. After completing a power hour with Veronica, I now have a renewed focus and can confidently move forward. Wouldn’t hesitate in recommending her to my network.”

“As a Driver Risk Management Consultant, I have a responsibility to my clients who entrust their driver safety requirements to me. Onboarding clients consists of several tasks and milestones. I realised that to manage sales pipelines and track my clients through the onboarding process, I needed a CRM system. I had almost given up until I met Veronica Kitton from VK Business Assist. Veronica took me through a customer journey workshop where she got to know me, my vision, processes and through this, not only did I discover a new way of working, Veronica was able to set up a CRM system that exactly met my requirements. I’ve just gone through my CRM system handover where Veronica took time to show me the system and explain how it will work to streamline what I do and in a far more efficient way than is current. Having experienced Veronica’s attention to detail and the fact that she is a thoroughly lovely person, I have no hesitation in recommending her.”

‘I can’t recommend Veronica highly enough. I booked a CRM power hour with her to help me to make the most of my Capsule CRM features. Veronica took me through all the features and explained how they would support my business. She didn’t over complicate things and went at my (slow)! pace to ensure I understood what I was doing. Thank you so much.”

“I have recently been working with Veronica to select the right CRM system for my business. Her approach has been absolutely outstanding. She made sure she had a detailed understanding of the customer journey within my business, to establish which CRM system would best suit my needs. Having come up with that recommendation (which I agreed with), she then completely managed the set up and implementation process so it was ‘boxed up’ and ready to use. She also provided two detailed training sessions on how to use the system. A truly excellent service from start to finish and I would wholeheartedly recommend Veronica to help you select and set up the right CRM system.”

“Veronica has recently helped me set up a new CRM system using Capsule. Vernonica’s approach to the project is excellent, implementing a well managed plan and offering support, advice and insight throughout the process. I’d recommend that anyone wishing to implement a new CRM system, or wants to get the most out of their current system, should reach out to Veronica.”

“I had been searching for a CRM for sometime and I found it really tricky to know which one was right for me? I tried a few but just felt at a loss to know which to go for and which one would be right for me? Thankfully I found Veronica on Linkedin who offers a unique service where she takes me through the maze of searching for the right CRM and then sets it up for me; she offered me the complete package! All in all she helped me pin point the right CRM for my business, she helped me to map my customer journey which was then reflected in the functions and customisation of my CRM, she offered recommendations for time saving and (most importantly) saved me the time and misery of embarking on trying to do all this myself. I would recommend Veronica to any small business owner that is looking to take the pain out of having a CRM in their business.”

“I’ve recommended Veronica’s services to a number of my clients and they’ve all reported back positively on her knowledge, ability to understand their requirements and willingness to help, not only with identifying the right CRM for them but also in clarifying their customer journey. And she’s also a great person to work with; very personable and very professional. Highly recommended. ”

“J-Lau Associates would both like to thank and highly recommend Veronica Kitton for our new CRM System. Veronica went out of her way to explain and teach us about Capsule. She also populated the system for us and discussed in length our customer journey. Going forward we now have a system we can rely on and will keep us more organised and will help us with our process efficiently and effectively. We will definitely be using her again for her services in the future.”

“We commissioned Veronica from VK Business Assist to analyse a considerable amount of prospective client data that we had purchased, with a view to providing a more usable database of information, which we could then use for marketing and sales processes. She completed this task in a timely and effective way, allowing us to build the data into our plans for the future. We would recommend her for any similar administrative and analysis task and find her to be a very professional, approachable and likable individual!”

“From our very first meeting, through the proposal stage and working together Veronica has been incredibly professional, thought ‘outside the box’ and brought a passion and energy to the role of helping my charity. She is thorough, considerate and makes my life 100% easier. In just two weeks I’ve seen a fantastic ROI and my charity wouldn’t be having the exposure and success it is without Veronica’s services. 5 stars ⭐️ from me!”

“Over the past month Veronica and I have been working together to implement our very first CRM. Veronica has made the whole process seamless. From our inital conversation, through the customer journey and setting up our bespoke system, Veronica has completely understood our business and how we work. The guidance Veronica has given us to ensure we understand how to use the CRM and style it to our needs has meant that we have instantly been able to use the system and start seeing the advantages of it right from the start. I would not hesitate to recommend Veronica to anyone who is thinking about getting a CRM.”

“I had been wanting a CRM for some time to better keep track of referrals given and received within my networking groups, and also for tracking my own leads and prospects and measuring conversion. The support Veronica has provided to me however has been so much more than a bespoke, already indispensable, CRM. Veronica has helped me map my customer journey, implement other software and processes (which will enhance the client experience) articulate my values and those of the clients I most love working. She has given me easy but invaluable time and diary management tips and possibly the greatest takeaway, the insistence that I include in my diary an afternoon off for myself. I would highly recommend Veronica”

“I recently had the pleasure of working with Veronica to bring me up to speed on exactly what I should be doing with my CRM. I had sourced a system and been diligent with the initial setup but wasn’t using it to its maximum potential. After completing a power hour with Veronica, I now have a renewed focus and can confidently move forward. Wouldn’t hesitate in recommending her to my network.”

“As a Driver Risk Management Consultant, I have a responsibility to my clients who entrust their driver safety requirements to me. Onboarding clients consists of several tasks and milestones. I realised that to manage sales pipelines and track my clients through the onboarding process, I needed a CRM system. I had almost given up until I met Veronica Kitton from VK Business Assist. Veronica took me through a customer journey workshop where she got to know me, my vision, processes and through this, not only did I discover a new way of working, Veronica was able to set up a CRM system that exactly met my requirements. I’ve just gone through my CRM system handover where Veronica took time to show me the system and explain how it will work to streamline what I do and in a far more efficient way than is current. Having experienced Veronica’s attention to detail and the fact that she is a thoroughly lovely person, I have no hesitation in recommending her.”

‘I can’t recommend Veronica highly enough. I booked a CRM power hour with her to help me to make the most of my Capsule CRM features. Veronica took me through all the features and explained how they would support my business. She didn’t over complicate things and went at my (slow)! pace to ensure I understood what I was doing. Thank you so much.”

“I have recently been working with Veronica to select the right CRM system for my business. Her approach has been absolutely outstanding. She made sure she had a detailed understanding of the customer journey within my business, to establish which CRM system would best suit my needs. Having come up with that recommendation (which I agreed with), she then completely managed the set up and implementation process so it was ‘boxed up’ and ready to use. She also provided two detailed training sessions on how to use the system. A truly excellent service from start to finish and I would wholeheartedly recommend Veronica to help you select and set up the right CRM system.”

“Veronica has recently helped me set up a new CRM system using Capsule. Vernonica’s approach to the project is excellent, implementing a well managed plan and offering support, advice and insight throughout the process. I’d recommend that anyone wishing to implement a new CRM system, or wants to get the most out of their current system, should reach out to Veronica.”

“I had been searching for a CRM for sometime and I found it really tricky to know which one was right for me? I tried a few but just felt at a loss to know which to go for and which one would be right for me? Thankfully I found Veronica on Linkedin who offers a unique service where she takes me through the maze of searching for the right CRM and then sets it up for me; she offered me the complete package! All in all she helped me pin point the right CRM for my business, she helped me to map my customer journey which was then reflected in the functions and customisation of my CRM, she offered recommendations for time saving and (most importantly) saved me the time and misery of embarking on trying to do all this myself. I would recommend Veronica to any small business owner that is looking to take the pain out of having a CRM in their business.”

“I’ve recommended Veronica’s services to a number of my clients and they’ve all reported back positively on her knowledge, ability to understand their requirements and willingness to help, not only with identifying the right CRM for them but also in clarifying their customer journey. And she’s also a great person to work with; very personable and very professional. Highly recommended. ”

“J-Lau Associates would both like to thank and highly recommend Veronica Kitton for our new CRM System. Veronica went out of her way to explain and teach us about Capsule. She also populated the system for us and discussed in length our customer journey. Going forward we now have a system we can rely on and will keep us more organised and will help us with our process efficiently and effectively. We will definitely be using her again for her services in the future.”

“We commissioned Veronica from VK Business Assist to analyse a considerable amount of prospective client data that we had purchased, with a view to providing a more usable database of information, which we could then use for marketing and sales processes. She completed this task in a timely and effective way, allowing us to build the data into our plans for the future. We would recommend her for any similar administrative and analysis task and find her to be a very professional, approachable and likable individual!”

“From our very first meeting, through the proposal stage and working together Veronica has been incredibly professional, thought ‘outside the box’ and brought a passion and energy to the role of helping my charity. She is thorough, considerate and makes my life 100% easier. In just two weeks I’ve seen a fantastic ROI and my charity wouldn’t be having the exposure and success it is without Veronica’s services. 5 stars ⭐️ from me!”

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